http://www.domaininquiry.com/domain-name-search-australia/
Your domain name on the Internet is the equivalent of your business name and street address in the physical world. It is how your business is found by others. Choosing the right domain name for your business is one of the most important decisions you make to establish your online presence. However, there are over 110 million active registered domain names and over 100,000 new registrations every day. You may not be able to get the name you want, so you probably need to be creative and explore alternatives. There are many online domain registration services to check whether a name is available.
A domain consists of 3 parts separated by periods: sub-domain.domain-name.top-level-domain
for example: ‘www. yourbusinessname.com’ or ‘blog.yourbusinessname.com’
The first decision you need to make is what Top Level Domain (TLD) you want -.com is the most common universal business TLD. If you plan to do business in a specific country or language you should consider country specific TLDs such as.ca (Canada),.uk (United Kingdom),.au (Australia),.de (Germany), etc. The.org TLD was originally intended for non-profits and.net was originally intended for network providers, but anyone can register domains with these TLDs.
There are endless debates about what constitutes a good domain name and how to go about choosing the right domain name for your business. Here are some guidelines to follow for choosing a good domain name:
- Use your company or brand name if it is available. If not, try variations or add a qualifier that describes your business – e.g. if ’smiths.com’ isn’t available, try ’smithsoptical.com’ or ’smiths-optical.com’, etc.
- Your domain name needs to be your website name and vice versa. Don’t have a domain name of ‘bettyjohnson.com’ for your business website titled “Betty’s Baby Clothes”.
- Most generic names like ‘clothing.com’ or ‘furniture.com’ are taken, so you’ll probably need some combination name or invent your own to brand your online business.
- Make it easy to remember.
- Avoid names and spelling that are easy to confuse or misspell.
- Shorter is better, but avoid being cryptic.
- Be descriptive, but avoid really long names like ‘bettysforthebestbabyclothes.com’
- Be careful using hyphens – people tend to forget to type in the hyphen and may not find your website or land on your competitor’s website.
- Be careful how syllables of concatenated words can be misread when strung together – e.g. for a business name of Experts Exchange it’s better to use ‘experts-exchange.com’ than ‘expertsexchange.com’.
Once you have a domain name you like and it’s available, consider registering additional TLDs and name variants to stop an unscrupulous operator from taking traffic from you with adjacent names. But don’t go overboard, just a few obvious variants and TLDs if appropriate.
Mike Frichol is founder and principal of Marketance which provides advice, guidance and services for businesses to get more customers and sales with Internet Marketing. Visit the Marketance website to learn more about how they can help you can Find, Engage, Sell & Retain more customers with Internet Marketing. Their free resource library provides regular updates on practical advice and guidance for marketing your business on the Internet.
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