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Search Engine Optimization: Differentiating White Hat and Black Hat Techniques
Search engine optimization can use either legitimate or illegitimate techniques. Legitimate techniques are called white hat techniques while illegitimate techniques are called black hat techniques.
Black hat techniques are not approved of by search engines such as Google because they use deception. Although these techniques may provide quick results in terms of ranking, that ranking may cost the website its listing in the search engine when discovered. The search engine could demote the rank of the offending website, or even ban the site temporarily or permanently.
Some black hat techniques include the use of hidden keywords in the text, either blended into the background by using the same color, positioned off screen or made invisible. Another black hat technique is called cloaking, where a certain page is shown to a search engine and a different page is seen by a visitor. There is also keyword stuffing, where the website’s text no longer makes sense but is just a series of repeated keywords.
Black hat techniques are discovered by search engine spiders or by manual random checks done by search engines.
White hat SEO techniques comply with search engine guidelines and requirements and produce long term results in search engine ranking.
Basically, white hat techniques are geared toward making websites more useful to visitors, with richer and more relevant content. Such content must then also be easily accessible to search engine spiders. Excellent content is, therefore, one of the foremost tools of white hat search engine optimization.
Keywords need to be optimized properly but with restraint in good web writing. Ideally, the keywords should be present in the title of the web page and in the headers of text. They should not be overused, though.
Links are also very important to white hat search engine optimization. Make sure there are relevant links to your website, meaning similarly-themed web pages should link to your web site using relevant anchor text.
Experts in search engine optimization will not run out of white hat techniques to help your website rank high in search engine result pages, and will not put your website at risk by using black hat techniques. Web Dot Com Website Development Philippines, Inc. is one such company. From Manila, it provides legitimate search engine optimization to its web development clients around the world, from the United States, the United Kingdom, Australia, Germany, the United Arab Emirates, Hong Kong, Korea, the British Virgin Islands and the Philippines. It has ensured excellent ranking not only for its clients’ landing pages but for their entire websites.
In fact, search engine optimization is just one of the internet marketing strategies offered by Web Dot Com, aside from search engine marketing and social media marketing. All these may be included in the company’s low cost advanced web site development packages that cover advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, web site design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, and web site maintenance and support. These packages are created by skilled programmers and developers with expertise in php, mysql, JavaScript and other internet languages and tools.
Aside from being a good web site developer, Web Dot Com is likewise a web hosting provider with domain name registration services, and a vendor of business process outsourcing (BPO) services.
For expert handling of your online needs, outsourcing web development is the answer. Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market. Let it help you and your website with search engine optimization and total maximization of the potentials of the internet.
Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104
About the Author
Web Dot Com Website Development Phils., Inc.
Address: 2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
Phone: (632) 634-4625
Telefax No.: (632) 635-6104
In Australia (612) 800-61238
Email: info@webdc.com.ph
Website: www.webdc.com.ph
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