Domain Name Search Engine Optimisation

domain name search engine optimisation

When I got started out in affiliate marketing, I began creating small affiliate websites and getting them ranked in Google to get traffic to my offers and my affiliate links. It was the most effective and cost-efficient way for me to get started at the time, and as a result I had to quickly find a way to get ranked in the search engines fast. After a lot of trial and error I discovered a basic approach that got me ranked quickly in Google and receiving traffic to my sites very swiftly. It is that approach that I am going to break down into 4 steps and some bonus tips for you in this article so that some of you out there can get started with your affiliate business as well.

Step 1

The first thing you need to do to make this method a success is do your keyword research. I use the Google Keyword tool to do this, and I do not care what others say, or what other products are out there on the market, the Google keyword tool is free and the most accurate I have ever used.

Generally I like to look for keyword that have at least 1,000 exact match searches for them per month. In terms of on page competition, I look for keywords that have websites on the first page of Google with less than 100 backlinks. Alternatively, I also look for keywords where the websites on the first page of Google have an average Pagerank of 2 or less. If the keyword fulfills all these criteria, then I am good to go. To assess the competition on the Google first page of search results a little faster, I like to use the SEO Quake Plugin for Firefox (it’s a huge time-saver).

Step 2

I then buy a domain name with the exact keyword in it. I only buy domains with.com,.org or.net as the extensions. If all these domains are taken, I add an extra word, letter or number at the end of the keyword phrase and the extension;.com. I do this because Google seems to be ranking domains higher in the search engines if they have the actual keywords in the URL. I don’t think it will always be like this, but whilst it is still the case, I have been capitalizing on this trend.

Step 3

Once I have bought this domain, I install a WordPress Content Management System and build my website using the WordPress platform. I add content to it gradually and incrementally over a week or two. I have an About page, a Contact, Privacy Policy and Earnings Disclaimer page (this is all god practice). I make about three or four posts. The last post that I make (the one that sits at the top of all the other blog posts) is a review of a product I am promoting which contains re-directed/cloaked affiliate links.

Step 4

Once all this is setup, I then start building links to the website through Forum posting, blog commenting, and article marketing. I do as little of this as humanly possible (as time is usually against me and I am super lazy). I build the links up nice and slowly so as it looks nice and legitimate to Google’s watching eyes! Once the domain and website is around 6 months old I start to build the back-links a little more aggressively.

Bonus Tips

- You should make sure you “ping” every blog post as and when you publish it.

- Try and make sure you have and are using the All-In-One SEO Plugin and the Google Sitemap plugin.

- It is also good practice to sign-up to and use the Google Webmaster Service and install Google Analytics on your site.

- Also make sure that the keyword you are targeting is at the start of the blog posts you make, and the articles you use to link back to your site with article marketing.

If you like to learn in more detail about exactly how I get first page and no. 1 rankings quickly in the search engines, then I have laid out my complete plan and blue print in the First Commission Formula. It is a free resource that I put together to help inspire and empower others to get started in affiliate marketing. Click here to get your copy now and start building your online empire.

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